Two-thirds of the film are splendid. It opens with a deliberately, magnificently uncomfortable first act that heightens the stark contrasts between the characters and the bizarre origins of social media star Magaloche (fantastically portrayed by Adèle Exarchopoulos), followed by a second act brimming with hilariously chaotic energy. This film will make you cringe, in the best way possible, and laugh in equal measure. Unfortunately, when the narrative shifts towards dark comedy, in the vein of the Coen brothers, it loses its punch, resulting in a weak final act.

There are also two other elements that feel slightly underdeveloped. One is the actual analysis of internet stardom and its effects, both on audiences and on the influencers themselves. The other is the depth of the supporting characters (Magaloche’s assistant and the journalist pursuing an exclusive interview), who are noticeably less fleshed out than the protagonist, despite playing essential roles in the plot.